Retail Fashion Promotion and Advertising
Download or Read eBook Retail Fashion Promotion and Advertising PDF written by Mary Frances Drake and published by Prentice Hall. This book was released on 1992 with total page 354 pages. Available in PDF, EPUB and Kindle.
| Author | : Mary Frances Drake |
| Publisher | : Prentice Hall |
| Total Pages | : 354 |
| Release | : 1992 |
| ISBN-10 | : 0023300299 |
| ISBN-13 | : 9780023300295 |
| Rating | : 4/5 (99 Downloads) |
Book Synopsis Retail Fashion Promotion and Advertising by : Mary Frances Drake
Book excerpt: Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
