Retailing in a SCM-perspective
Download or Read eBook Retailing in a SCM-perspective PDF written by Herbert Kotzab and published by Copenhagen Business School Press DK. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle.
| Author | : Herbert Kotzab |
| Publisher | : Copenhagen Business School Press DK |
| Total Pages | : 272 |
| Release | : 2005 |
| ISBN-10 | : 8763001268 |
| ISBN-13 | : 9788763001267 |
| Rating | : 4/5 (68 Downloads) |
Book Synopsis Retailing in a SCM-perspective by : Herbert Kotzab
Book excerpt: "The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies."
