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“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical t
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The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in indu
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Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and p
Pricing and Revenue Optimization
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This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield
The Theory and Practice of Revenue Management
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Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to