The pursuit of the golden balance between oversimplification and overload with theory has always been the primary goal of every author of book on rheology. Rheo

This text introduces the subject of rheology in terms understandable to non-experts and describes the application of rheological principles to many industrial p

Rheology unites the seemingly unrelated fields of plasticity and non-Newtonian fluids by recognizing that both these types of materials are unable to support a

This book gives a brief but thorough introduction to the fascinating subject of non-Newtonian fluids, their behavior and mechanical properties. After a brief in