Routledge Handbook of Sports Sponsorship
Download or Read eBook Routledge Handbook of Sports Sponsorship PDF written by Alain Ferrand and published by Routledge. This book was released on 2006-12-05 with total page 289 pages. Available in PDF, EPUB and Kindle.
| Author | : Alain Ferrand |
| Publisher | : Routledge |
| Total Pages | : 289 |
| Release | : 2006-12-05 |
| ISBN-10 | : 9781134145294 |
| ISBN-13 | : 1134145292 |
| Rating | : 4/5 (94 Downloads) |
Book Synopsis Routledge Handbook of Sports Sponsorship by : Alain Ferrand
Book excerpt: This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers
