Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sa

Offers a step-by-step guide to increasing sales, including tips on making marketing presentations, finding a sales coach, and using sales seminars to reach more

The economics of electric utilities -- Early commercialization -- The first electric utilities -- The adoption of state commission rate regulation -- Growth and

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding o