The evangelical church has undergone a significant change in culture and theology over the last thirty-five years. Selling Worship argues that this has been ach

Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that

Doug Gay seeks to identify and evaluate what goes on in the emerging church and how it relates to other developments of the twentieth and twenty-first century c

Selling Spirituality shows how spirituality today functions as a powerful commodity in the global marketplace, promising to soothe away the ills of modern life

“What is at stake is authenticity. . . . Sooner or later Christians tire of public meetings that are profoundly inauthentic, regardless of how well (or poorly