SEO for Growth
Author | : John Jantsch |
Publisher | : Seo for Growth |
Total Pages | : 238 |
Release | : 2016-09-11 |
ISBN-10 | : 0692769447 |
ISBN-13 | : 9780692769447 |
Rating | : 4/5 (47 Downloads) |
Book excerpt: "Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.