Smartphone Applications to Influence Travel Choices

Book excerpt: This primer is intended to demonstrate how vital smartphones are becoming to the transportation network and provide public agencies, transportation managers, and elected officials with a perspective and understanding the role of smartphones in identifying services and choices for individuals and influencing travel behavior. Whether a sophisticated or new adapter to smart phones, this publication provides the foundation to maximize the value of this new technology as well as a history of how the technology has developed and could benefit commuters. This report also outlines the challenges including protecting consumer privacy and data that is more widely available through thie smartphone apps . Other products that may be of interest: YouTube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer can be found here: https://bookstore.gpo.gov/products/sku/008-000-01071-4 Transportation Security collection can be found here: https://bookstore.gpo.gov/catalog/security-defense-law-enforcement/transportation-security Other publications produced by the United States Department of Transportation can be found here: https://bookstore.gpo.gov/agency/199