Social Marketing and Behaviour Change
Download or Read eBook Social Marketing and Behaviour Change PDF written by Linda Brennan and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle.
| Author | : Linda Brennan |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 449 |
| Release | : 2014-12-31 |
| ISBN-10 | : 9781782548157 |
| ISBN-13 | : 1782548157 |
| Rating | : 4/5 (57 Downloads) |
Book Synopsis Social Marketing and Behaviour Change by : Linda Brennan
Book excerpt: This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid
