Social Psychology of Consumer Behavior

Download or Read eBook Social Psychology of Consumer Behavior PDF written by Michaela Wanke and published by Psychology Press. This book was released on 2008-12-16 with total page 407 pages. Available in PDF, EPUB and Kindle.
Social Psychology of Consumer Behavior
Author :
Publisher : Psychology Press
Total Pages : 407
Release :
ISBN-10 : 9781136642845
ISBN-13 : 1136642846
Rating : 4/5 (45 Downloads)
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Book Synopsis Social Psychology of Consumer Behavior by : Michaela Wanke

Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.


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