Why this book? There are plenty of books about social media marketing on the bookstore shelves; what makes this one different is that Paul Slack cuts through th

Teaches large businesses to use word-of-mouth and reputation-building to gain a loyal customer base in the way small businesses do.

`A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as

#1 Best Seller and "New Release" in Multiple Categories (in first week)!This brand new book gives you 52 chapters of massive value shared by 47 top social media

'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I d