In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: m

In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: m

Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global expo

Atmosphere, the elusive ambiance of a place, enables or hinders its mobility in global consumption contexts. Atmosphere connects to social imaginaries, utopian

This interdisciplinary book uses Brazil's 2014 World Cup to explore how mega-events articulate socio-cultural problems. Critically examining the aesthetics and