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The Soul of the New Consumer
Language: en
Pages: 197

The Soul of the New Consumer

Authors: David Lewis
Categories: Business & Economics
Type: BOOK - Published: 2011-09-09 - Publisher: Hachette UK

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Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is
Soul of the New Consumer
Language: en
Pages: 197

Soul of the New Consumer

Authors: David Lewis
Categories: Business & Economics
Type: BOOK - Published: 2011-09-09 - Publisher: Nicholas Brealey

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The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinve
Soul of the New Consumer
Language: en
Pages:

Soul of the New Consumer

Authors: David Lewis Darren Bridger
Categories: Business
Type: BOOK - Published: 2011 - Publisher:

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The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinve
Summary: The Soul of the New Consumer
Language: en
Pages: 32

Summary: The Soul of the New Consumer

Authors: BusinessNews Publishing,
Categories: Business & Economics
Type: BOOK - Published: 2014-09-29 - Publisher: Primento

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The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers". This comp
The Soul of the New Consumer
Language: en
Pages: 8

The Soul of the New Consumer

Authors:
Categories:
Type: BOOK - Published: 2010 - Publisher:

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