Sounds Good on Paper
Download or Read eBook Sounds Good on Paper PDF written by Roger Horberry and published by A&C Black. This book was released on 2010-05-01 with total page 194 pages. Available in PDF, EPUB and Kindle.
| Author | : Roger Horberry |
| Publisher | : A&C Black |
| Total Pages | : 194 |
| Release | : 2010-05-01 |
| ISBN-10 | : 9781408122310 |
| ISBN-13 | : 1408122316 |
| Rating | : 4/5 (10 Downloads) |
Book Synopsis Sounds Good on Paper by : Roger Horberry
Book excerpt: Career experts have noted the enormous competitive advantage of employees who excel at written communication. This book, written by one of London's top copywriters, is a fun guide to using fifty of the most powerful and persuasive figures of speech to add freshness and flavor to everything from the most routine business communication to marketing copy which has an immediate and memorable impact. Figures of speech with their double meaning wordplay can add a level of style and impact and pump up your powers of persuasion.
