Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increas

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is explod

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on