Strategic Innovative Marketing and Tourism in the COVID-19 Era
Download or Read eBook Strategic Innovative Marketing and Tourism in the COVID-19 Era PDF written by Androniki Kavoura and published by Springer Nature. This book was released on 2021-03-19 with total page 240 pages. Available in PDF, EPUB and Kindle.
| Author | : Androniki Kavoura |
| Publisher | : Springer Nature |
| Total Pages | : 240 |
| Release | : 2021-03-19 |
| ISBN-10 | : 9783030661540 |
| ISBN-13 | : 3030661547 |
| Rating | : 4/5 (40 Downloads) |
Book Synopsis Strategic Innovative Marketing and Tourism in the COVID-19 Era by : Androniki Kavoura
Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
