Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts
Download or Read eBook Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts PDF written by Luiz Moutinho and published by CABI. This book was released on 2018-02-26 with total page 380 pages. Available in PDF, EPUB and Kindle.
| Author | : Luiz Moutinho |
| Publisher | : CABI |
| Total Pages | : 380 |
| Release | : 2018-02-26 |
| ISBN-10 | : 9781786390240 |
| ISBN-13 | : 1786390248 |
| Rating | : 4/5 (40 Downloads) |
Book Synopsis Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts by : Luiz Moutinho
Book excerpt: This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
