Strategic Renaissance

Book excerpt: If your company needs to develop a more scientific strategic approach - one that's sophisticated and creative, yet rigorous and results-oriented - this book is for you. You've probably discovered that the old strategic approaches, including the pet concept of sustainable competitive advantage, just aren't working. Traditional companies - maybe yours? - find themselves being pushed into risky mergers and other catch-up moves to stay afloat in roiling seas. The preferable way is to set your own course by systematically creating and exploiting opportunity. That is what visionary thinkers have always done, and it's what Strategic Renaissance shows you how to do. This guide is packed with models of corporate strategies, based on revolutionary concepts drawn from science, philosophy, military and political history, and business history - strategies with surprising lessons for your organization's success. Evan M. Dudik shows you how to apply the key elements of great business strategy. You'll learn how to objectively assess business conditions (be prepared to trash most of what you know about market research!), formulate and test a resulting if-then hypothesis, and proceed with strategies that can truly change your company's direction. Here are all the tools you need to analyze your company's current strategic efforts and create new ones with greater chances to succeed.