STRATEGY OF FARM DEVELOPMENT ON THE BASIS OF MARKETING

Book excerpt: The theoretical and methodological bases of forming strategies for the development of farms on the basis of marketing are highlighted. An assessment of the implemented strategies for the development of farms and their investment orientation in conditions of instability is carried out. The peculiarities of managing the marketing activities of farms during the war and post-war reconstruction are determined. The directions of strategic development of farms in order to ensure their sustainable development are substantiated. The use of the results in research and practice makes it possible to objectively assess the state and prospects of farm development during the war and post-war reconstruction. It is intended for farmers, government officials, scientists, teachers of agricultural education institutions, postgraduates, and students.