Streetwise Finance And Accounting For Entrepreneurs

Book excerpt: You're a business owner, not a "numbers" person-but you still need a basic understanding of accounting and finance if you're going to stay in the black. StreetwiseFinance & Accounting for Entrepreneurs is the easy-to-understand primer you need to set up and maintain effective financial records. Streetwise Finance and Accounting for Entrepreneurs will give you a solid foundation and a basic understanding of accounting and finance. Author Suzanne Caplan covers everything from financial statements to understanding credits and debits and establishing budgets. This revised edition also includes strategies for rescuing a struggling business, and developing an exit strategy for selling or bequeathing your business. Includes advice on: Controlling costs Planning a budget you can stick to Organizing and maintaining your own books If you're not making and maintaining a budget, then you're not managing your business. With Streetwise Finance & Accounting for Entrepreneurs, you'll devise a startup budget as well as an operating budget. You'll learn to plan for growth and to use your budget to control costs. You'll read and create financial reports, profit and loss statements, balance sheets, and cash flow projections. No matter who does the actual record keeping for your organization, you need to know where the numbers come from, how they are reported-and what they mean to your bottom line. Streetwise Finance & Accounting is your key to knowing how much money you need for your business, where to get it, and how to manage it.