SUMMARY - Dual Transformation: How To Reposition Today’s Business While Creating The Future By Scott D. Anthony Clark G. Gilbert And Mark W. Johnson

Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to conduct a dual transformation: reinventing the heart of your company while developing a new disruptive business. You will also discover that : established companies can also impose themselves in the disruption by creating a brand new activity within their company; the two specialties of the company must be managed independently; the key capabilities, selected for their relevance, will make the link between the two; a profound transformation requires a vision focused on the future and a willingness to break with old practices. For established companies, innovations that disrupt entire sectors represent real threats. Disruption seems to be the prerogative of dynamic startups that nothing can resist. But nothing forces a company to remain anchored on the same activity and business model. Faced with changing markets, the only chance of survival lies in adaptation. To achieve this, Scott Anthony, Clark Gilbert and Mark Johnson propose a robust and ambitious model: the double transformation. Its principle: combine its current specialization, which has been thoroughly rethought, with a new value proposition. *Buy now the summary of this book for the modest price of a cup of coffee!