Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience,

The Gen Z Frequency (2018) offers a blueprint for brands seeking to connect and build meaningful relationships with Generation Z. In addition to providing insig

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the abilit

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslu

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engag