Tanishq Sets the Gold Standard

Download or Read eBook Tanishq Sets the Gold Standard PDF written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page 29 pages. Available in PDF, EPUB and Kindle.
Tanishq Sets the Gold Standard
Author :
Publisher : Penguin UK
Total Pages : 29
Release :
ISBN-10 : 9789351183020
ISBN-13 : 9351183025
Rating : 4/5 (20 Downloads)

Book Synopsis Tanishq Sets the Gold Standard by : Harish Bhat

Book excerpt: All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret that Tanishq is one of the most successful jewellery stores in India today, but, at the beginning, as a first attempt at corporatizing the jewellery business, there were many challenges that the company had to face. The very first being, how could people trust a gold merchant if it was not a family business? Overcoming outdated dogmas about how a jewellery business should function, Xerxes Desai, the founder, would have to go quite a way until they could make it big in the market. In this detailed account of Tanishq's journey, Desai tells Bhat how his company arrived at its path to success. Read on, as Harish Bhat, brand custodian of the Tata Group, describes an account that will definitely inspire entrepreneurs, and those aspiring to become one, to create and preserve a successful business empire.


Tanishq Sets the Gold Standard Related Books

Tanishq Sets the Gold Standard
Language: en
Pages: 29
Authors: Harish Bhat
Categories: Business & Economics
Type: BOOK - Published: 2013-09-15 - Publisher: Penguin UK

DOWNLOAD EBOOK

All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret
Tatalog
Language: en
Pages: 238
Authors: Harish Bhat
Categories: Business & Economics
Type: BOOK - Published: 2014-07-01 - Publisher: Penguin UK

DOWNLOAD EBOOK

TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two deca
TITAN
Language: en
Pages: 224
Authors: Vinay Kamath
Categories: Business & Economics
Type: BOOK - Published: 2018-12-15 - Publisher: Hachette India

DOWNLOAD EBOOK

When Titan Company Limited launched its quartz watches some 30 years ago, the founders ? a merry bunch of Tata employees who started out simply wanting `to do s
The Big Bull of Dalal Street
Language: en
Pages: 149
Authors: Neil Borate
Categories: Business & Economics
Type: BOOK - Published: 2023-04-24 - Publisher: Penguin Random House India Private Limited

DOWNLOAD EBOOK

Respect the market. Have an open mind. Know what to stake. Know when to take a loss. Be responsible,' this is what Rakesh Jhunjhunwala, India's iconic stock mar
Marketing Management, 2nd Edition
Language: en
Pages: 969
Authors: Arun Kumar & N. Meenakshi
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Vikas Publishing House

DOWNLOAD EBOOK

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is