Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shana

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of researc

How "public" is public television if only a small percentage of the American people tune in on a regular basis? When public television addresses "viewers like y

Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and