In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film,

This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video b

In this second edition, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to provide a clear and up-to-date ove

First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

Print: in the right hands, in the right place, at the right time. That's effective distribution a critical step in the print supply chain. A customer's bottom l