The Business of Portrait Photography
Author | : Tom McDonald |
Publisher | : |
Total Pages | : 208 |
Release | : 2002 |
ISBN-10 | : UOM:39015056156097 |
ISBN-13 | : |
Rating | : 4/5 (97 Downloads) |
Book excerpt: This manual on taking portrait photographs aims to provide all the tools,echniques and tactics to open a successful portrait studio or make a currenttudio all the more profitable. Professional portrait photographer TomcDonald discusses the business strategies and provides photographic tips forurviving and thriving in this competitive field. There is advice on:electing equipment; constructing a camera room; planning a promotionampaign; taking bridal and children's portraits; designing a price list;erving clients; creating vignettes; and more.;This edition is revised andpdated to include information on digital photography and its impact on theortrait business. It also contains the photographs and real-life caseistories of 30 well-known portrait photographers.