The Creation of the Extraordinary
Download or Read eBook The Creation of the Extraordinary PDF written by Hannes Gurzki and published by Springer Nature. This book was released on 2020-02-20 with total page 258 pages. Available in PDF, EPUB and Kindle.
| Author | : Hannes Gurzki |
| Publisher | : Springer Nature |
| Total Pages | : 258 |
| Release | : 2020-02-20 |
| ISBN-10 | : 9783658295387 |
| ISBN-13 | : 3658295384 |
| Rating | : 4/5 (87 Downloads) |
Book Synopsis The Creation of the Extraordinary by : Hannes Gurzki
Book excerpt: Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.
