The Desire for Unique Consumer Products
Download or Read eBook The Desire for Unique Consumer Products PDF written by Amanda W. Terman and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle.
| Author | : Amanda W. Terman |
| Publisher | : |
| Total Pages | : |
| Release | : 2007 |
| ISBN-10 | : OCLC:173684416 |
| ISBN-13 | : |
| Rating | : 4/5 (16 Downloads) |
Book Synopsis The Desire for Unique Consumer Products by : Amanda W. Terman
Book excerpt: Abstract: To explain the inconsistent appearances of the scarcity polarization effect and scarcity by need-for-uniqueness interaction, this experiment examined the moderating role of Desire for Unique Consumer Products (DUCP, Lynn & Harris, 1997). Based on Ditto and Jemmott's (1989) procedure, 73 introductory psychology students read descriptions of 1 consumer and 1 non-consumer target. Target valence (healthful vs. harmful) and prevalence (scarce vs. common) were manipulated. Participants completed measures assessing DUCP, need-for-uniqueness (NU, Snyder & Fromkin, 1977), and desirability ratings of the targets. Although the results of a series of ANOVAs were insignificant (p
