The Event Planner's Essential Guide to Balloons

Book excerpt: Balloons can do so much more than you think. In this event planner's guide to using balloons for parties and events. Here you will learn more about ways to use balloons, ways that you may not have thought of before. You'll also see pictures and hear from several balloon artists discussing ways that they have decorated events, and pitfalls to beware of. Written by Sandi Masori, CBA, CMT - author of 3x best seller "The Ultimate Guide To Inflating Your TradeShow Profits... With Balloons!" Recently Sandi has been going around the country appearing on local and national TV shows talking about balloons- most recently on The Today Show. She has earned the title: "America's Top Balloon Expert". In this book, Sandi interviews some of the balloon artists and designers who inspire her. She also interviews three planners for their perspective on using balloons for parties and events.