The Fundamentals of Branding
Download or Read eBook The Fundamentals of Branding PDF written by Melissa Davis and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 186 pages. Available in PDF, EPUB and Kindle.
| Author | : Melissa Davis |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2017-11-02 |
| ISBN-10 | : 9781350034617 |
| ISBN-13 | : 1350034614 |
| Rating | : 4/5 (17 Downloads) |
Book Synopsis The Fundamentals of Branding by : Melissa Davis
Book excerpt: Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
