The Fundamentals of Design Management
Download or Read eBook The Fundamentals of Design Management PDF written by Kathryn Best and published by Bloomsbury Publishing. This book was released on 2010-05-26 with total page 210 pages. Available in PDF, EPUB and Kindle.
| Author | : Kathryn Best |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 210 |
| Release | : 2010-05-26 |
| ISBN-10 | : 9782940439331 |
| ISBN-13 | : 2940439338 |
| Rating | : 4/5 (31 Downloads) |
Book Synopsis The Fundamentals of Design Management by : Kathryn Best
Book excerpt: The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
