A revolutionary guide by renowned sales expert John Asher designed to equip sales professionals with the knowledge and tools they need to excel in today's dynam

B2B sales is harder than ever before. Product lifecycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, a

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough mar

If you work in sales, this story has the power to change everything and make what you do more valuable. The future of sales and how you can reap the biggest rew

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product