The Global Cigarette

Book excerpt: 'It is researched in great detail and well illustrated; the photos of the Indian and Chinese markets are fascinating' -Social History of Medicine'Of particular interest is the book's detailed study of the role of BAT in the Indian and Chinese markets in the early part of the twentieth century' -Social History of Medicine'Extremely well-researched, well-written, and sobering account... the book is excellent and will appeal to a wide audience' -Business History Review'Authoritative account... many interesting details... some splendid photographs' -Times Literary SupplementThe Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.