Handbook of Customer Satisfaction and Loyalty Measurement
Download or Read eBook Handbook of Customer Satisfaction and Loyalty Measurement PDF written by Nigel Hill and published by Gower Publishing, Ltd.. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle.
| Author | : Nigel Hill |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 312 |
| Release | : 2000 |
| ISBN-10 | : 0566081946 |
| ISBN-13 | : 9780566081941 |
| Rating | : 4/5 (46 Downloads) |
Book Synopsis Handbook of Customer Satisfaction and Loyalty Measurement by : Nigel Hill
Book excerpt: An examination of how to use research effectively. It takes the reader step by step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. This new edition includes four new chapters on loyalty measurement.
