The International Handbook of Market Research Techniques
Download or Read eBook The International Handbook of Market Research Techniques PDF written by Robin Birn and published by Kogan Page Publishers. This book was released on 2002 with total page 6 pages. Available in PDF, EPUB and Kindle.
| Author | : Robin Birn |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 6 |
| Release | : 2002 |
| ISBN-10 | : 0749438657 |
| ISBN-13 | : 9780749438654 |
| Rating | : 4/5 (57 Downloads) |
Book Synopsis The International Handbook of Market Research Techniques by : Robin Birn
Book excerpt: Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.
