Invisible Influence
Download or Read eBook Invisible Influence PDF written by Jonah Berger and published by Simon and Schuster. This book was released on 2017-06-20 with total page 272 pages. Available in PDF, EPUB and Kindle.
| Author | : Jonah Berger |
| Publisher | : Simon and Schuster |
| Total Pages | : 272 |
| Release | : 2017-06-20 |
| ISBN-10 | : 9781476759739 |
| ISBN-13 | : 1476759731 |
| Rating | : 4/5 (39 Downloads) |
Book Synopsis Invisible Influence by : Jonah Berger
Book excerpt: You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
