The Loyalty Effect
Download or Read eBook The Loyalty Effect PDF written by Frederick F. Reichheld and published by Harvard Business Review Press. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle.
| Author | : Frederick F. Reichheld |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 356 |
| Release | : 1996 |
| ISBN-10 | : 0875844480 |
| ISBN-13 | : 9780875844480 |
| Rating | : 4/5 (80 Downloads) |
Book Synopsis The Loyalty Effect by : Frederick F. Reichheld
Book excerpt: U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.
