The Man Nobody Knows

Book excerpt: 2021 Reprint of the 1925 Edition. The Man Nobody Knows is the second book by the American author and advertising executive Bruce Fairchild Barton. In it, Barton presents Jesus as "The Founder of Modern Business," in an effort to make the Christian story accessible to businessmen of the time. When published in 1925, the book topped the nonfiction bestseller list, and was one of the best-selling non-fiction books of the 20th century. Since its publication, The Man Nobody Knows has divided readers. Some welcome the portrayal of Jesus as a strong character, whom no one dared oppose, and praise the use of familiar stereotypes to stimulate interest in religion, whilst others ridicule the suggestion that Jesus was a salesman. Critics have suggested that The Man Nobody Knows is a prime example of the materialism and "glorified Rotarianism" of the Protestant churches in the 1920s.