The Management and Practice of Public Relations

Download or Read eBook The Management and Practice of Public Relations PDF written by Norman Stone and published by . This book was released on 1995 with total page 304 pages. Available in PDF, EPUB and Kindle.
The Management and Practice of Public Relations
Author :
Publisher :
Total Pages : 304
Release :
ISBN-10 : 0333609751
ISBN-13 : 9780333609750
Rating : 4/5 (51 Downloads)
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Book Synopsis The Management and Practice of Public Relations by : Norman Stone

Book excerpt: Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.


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