The Mantra of Efficiency

Book excerpt: Winner, 2010 Edelstein Prize, Society for the History of Technology Efficiency—associated with individual discipline, superior management, and increased profits or productivity—often counts as one of the highest virtues in Western culture. But what does it mean, exactly, to be efficient? How did this concept evolve from a means for evaluating simple machines to the mantra of progress and a prerequisite for success? In this provocative and ambitious study, Jennifer Karns Alexander explores the growing power of efficiency in the post-industrial West. Examining the ways the concept has appeared in modern history—from a benign measure of the thermal economy of a machine to its widespread application to personal behaviors like chewing habits, spending choices, and shop floor movements to its controversial use as a measure of the business success of American slavery—she argues that beneath efficiency's seemingly endless variety lies a common theme: the pursuit of mastery through techniques of surveillance, discipline, and control. Six historical case studies—two from Britain, one each from France and Germany, and two from the United States—illustrate the concept's fascinating development and provide context for the meanings of, and uses for, efficiency today and in the future.