The Media of Mass Communication
Author | : John Vivian |
Publisher | : Allyn & Bacon |
Total Pages | : 528 |
Release | : 2001 |
ISBN-10 | : IND:30000066114996 |
ISBN-13 | : |
Rating | : 4/5 (96 Downloads) |
Book excerpt: Designed for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provides a cost-effective and accessible version of the original text, taking the phrase using the media to teach the media literally, with an extensive PIN-coded web site. While the printed book is the core content, the web site provides the energy and excitement of the media. There is up-to-date coverage of industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media in the 21st century.