The New Integrated Direct Marketing
Download or Read eBook The New Integrated Direct Marketing PDF written by Mike Berry and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 268 pages. Available in PDF, EPUB and Kindle.
| Author | : Mike Berry |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 268 |
| Release | : 1998 |
| ISBN-10 | : 0566079607 |
| ISBN-13 | : 9780566079603 |
| Rating | : 4/5 (07 Downloads) |
Book Synopsis The New Integrated Direct Marketing by : Mike Berry
Book excerpt: The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
