The Next Trillion

Book excerpt: Pilzer exposes the truth about why half the U.S. population is unhealthy and overweight and explains why consumers will turn away from consuming more material goods and instead seek to achieve internal self-improvement. A critical must-read for entrepreneurs who want to know where the greatest opportunities lie ahead in the next two decades and for business people and consumers wanting to control where one-seventh of their earnings go every year. Pilzer offers an exhilarating vision of health and fitness -- true wellness that is far more than skin deep