The Public Relations Strategic Toolkit
Download or Read eBook The Public Relations Strategic Toolkit PDF written by Alison Theaker and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle.
| Author | : Alison Theaker |
| Publisher | : Routledge |
| Total Pages | : 402 |
| Release | : 2012 |
| ISBN-10 | : 9780415676472 |
| ISBN-13 | : 0415676479 |
| Rating | : 4/5 (72 Downloads) |
Book Synopsis The Public Relations Strategic Toolkit by : Alison Theaker
Book excerpt: Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
