The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, includ

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrati

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any o

The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leaders