The Successful Management of Small and Middle Sized Enterprises in a Specific Sector

Book excerpt: Dr. Dr. Schneider analyses the opportunities, economic problems and internal weak points of middle-sized enterprises, especially from the point of view and the experience of a practitioner on the basis of enterprise analyses and interviews. Success factors of the SME are high flexibility, innovation, reliability, motivation of employees and customer loyalty as well as customer specific goods and services, which are last but not least determined by the strong influence of the enterpriser. The main problems of the SME are: too high costs for duties and bureaucracy, low capital facilities, often too little management potential; this prevents that good innovations from the markets, from the enterprise, are implemented consequently and profitably in products, methods and new market offers. This investigation gives further help and exemplars for a successful SME-management especially for the leisure time market horse management and wants to provide a scientific and experience-oriented contribution to motivate young elites to carry out their business and personal targets with a sense of proportion. Dr. Dr. Bernd Schneider is for years familiar with SME-problems: as a young business manager, enterpriser and now as head of the study focus "Entrepreneurship" of an academy. He teaches and advises both at home and abroad.