The Technology Adoption and Gratification (TAG) Model and Its Application

Book excerpt: The book introduces Technology Adoption and Gratification (TAG) Model and its application in higher education, technical and vocational education, postsecondary education and cross-culture. The author demonstrates the fundamentals of technology adoption and gratification—what it comprises and how to expand it. The book describes how the viability of the TAG model was tested using Structural Equation Modeling for teaching, learning and research purposes, which could assist academicians and practitioners in performing technological measurements in all arenas of education. The book will attract researchers, students and practitioners who have backgrounds in educational technology, educational psychology, library & information science, technical and vocational education or STEM education.