The Ten Principles Behind Great Customer Experiences

Download or Read eBook The Ten Principles Behind Great Customer Experiences PDF written by Matt Watkinson and published by Pearson UK. This book was released on 2013-02-14 with total page 173 pages. Available in PDF, EPUB and Kindle.
The Ten Principles Behind Great Customer Experiences
Author :
Publisher : Pearson UK
Total Pages : 173
Release :
ISBN-10 : 9780273775980
ISBN-13 : 0273775987
Rating : 4/5 (80 Downloads)

Book Synopsis The Ten Principles Behind Great Customer Experiences by : Matt Watkinson

Book excerpt: Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles” format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the ‘what, why and how’ necessary to make good ideas stick and get them into practical usage, so you can enhance your customers’ experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.


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