The work of the BBC World Service 2008-09

Book excerpt: The Committee welcomes a strong performance by the BBC World Service across all media in 2008-09, particularly the unprecedented growth in online audiences. The report examines the overall performance, noting a global reach in radio and television of 185 million adults a week and the high regard for objectivity and relevance achieved by the Service in surveys of customers. Ratings for value and loyalty were also high in some countries. The report then reviews specific successes and problems in particular countries or services: BBC Arabic television; BBC Persian television; other language services; online and mobile technology; China; Russia; Sri Lanka; Rwanda; Azerbaijan; and administration. The Committee concludes that 2009-10 will be a difficult year for the BBC World Service and that further cuts in staff and services should be avoided. The World Service is of key importance in providing a source of high quality and politically independent broadcasting worldwide.